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Advantages Offered by Open Exhibition Stand Designs

Companies who are coming to a trade show or exhibiting at a different location venue have a number of key decisions regarding their exhibition stands. However, one of the most important concerns around the actual layout of the stand and the way passersby can have access to the booth.

That said, a worthwhile trend that has emerged these days is the use of open exhibition stand designs, particularly by companies seeking to make a tremendous impact. Years ago, open designs have often been criticized for being tough to manage and for its inadequate wall space, so why have they become highly popular today?

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Probably the most palpable reason companies go for open exhibition stand designs is the ease of access it offers, making them more eye-catching for attendees. While a stand only has one open side can cause a queue to form, or block some parts of the display form people’s view, open designs may be accessed from all sides.
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That means visitors can just walk through the display and look at the products or displays whenever they want. Of course, some of the biggest challenges to this kind of stand design include having enough people in your team and ensuring those you have will actually cross from one side of the display to another to entertain visitors.

Standing Out in the Crowd

Another perfect reason open exhibition stand designs are more popular today is that they allow exhibitors to be noticeable in the crowd. Instead of having a stand up against a wall, open exhibitions are placed somewhere at the center of the trade show floor, naturally sparking the curiosity of visitors.

Indeed, open stand designs are advised for high profile companies, or businesses that would like to make a really big impact at a particular show, specifically because they come with a level of prestige.

Customized Designs

Open exhibitions let companies to unlock a whole range of possibilities in terms of the stand’s actual design. Hence, they are a great option for businesses that are willing and able to spend a little more on making a stunning custom-built display.

Branding

Finally, standing out in a crowd with their key open exhibition stand design, helps companies emphasize certain brand values, which cannot be done with more traditional designs. to be different. As well, it reaffirms that the brand is open to all. It indicates a willingness to give more than what is expected and to breaking down barriers. These things can be strengthened by the smart use of graphics and brand messages in the stand design, making the layout and branding reinforce each other to make the biggest impact.