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Business Advantages of Having a Responsive Web Design It is the goal of every web designer to look for way to make websites user friendly, and so for the past several years, the evolution of web design was really tremendous. And this looking out has resulted in the web design known as responsive web design. In simple terms, responsive web design is simply a design with a purpose of adjusting the overall format and content of a website to match the screen of any device used by visitors to access it. At present, people rely more on the smart phones and smaller devices to access social networking websites, ecommerce platforms, etc. instead of using their laptops and personal computers. Because of their portability and functionality, people on the go prefer using these small devices. There is a big difference when a user looks at a responsive website and a traditional one on his mobile device, and this can translate into conversion which is very important to a business owner. Here are some other information about this type of web design and its benefits to business owners. A mobile friendly website adjusts its layout to the screen of the user’s device when he accesses it. If a business owner has a responsive website, he gains more benefits from it than sticking to a traditional web design. One advantage of responsive websites is that they are fast to load and only relevant information is given to the user. With the slight increase of the text font you will be able to read the text better even without zooming in. Adjusting text font is very important since the screen of a smart phone is five time smaller than the screen of a regular computer.
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The concept of responsive website is simple and straightforward. The aim of this type of web design is to make the website more flexible so that it responds to the needs and requirements of the device they are using. The three essential aspects that make responsive web design superior to traditional web design is that it adapts based on the screen size, the orientation of the device used for accessing the website (vertical or horizontal) and the platform (tablet, smart phone, wearable devices, etc.).
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There are many business advantages to having a responsive web design. Business owners who have this web design will boost their average monthly sales and increases their conversion rate. It is said that the average conversion rate of traditional websites is 3 to 5 percent, but for a responsive website it gets as high as 10 percent or more. This automatically allows business owners to be more visible than their competitors. Overall ranking and visibility in the search engines is possible with responsive design. Every SEO strategy should include having a responsive web design.