Vitamin And Supplement Industry Statistics By Regions And Sales
Introduction
Vitamin and Supplement Industry Statistics: The vitamin and supplement industry is enhancing as more people focus on health and wellness. These products include vitamins, minerals, and herbal supplements, which have become a popular part of daily routines in recent years. The industry has a boost in sales and is driven by health-conscious consumers and growing awareness about nutrition.
Online shopping and personalized supplements are also making it easier for people around the globe to find what they need. Technological advancements are expected to keep expanding. The rising demand for natural and organic options is shaping the market, making it an exciting and rapidly evolving area in health and wellness.
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- Vitamin and Supplement Industry Statistics state that by the end of 2024, the global dietary supplements market is expected to hit USD 193.7 billion, growing at 9.1% annually until 2030.
- The vitamins market in 2024 is valued at $55.9 billion, growing annually by 7.3%.
- China’s vitamin and mineral market revenue is expected to reach USD 5.33 billion by 2024.
- At the same duration, each person worldwide is expected to spend USD 4.12 on vitamins and minerals.
- Meanwhile, the United States market for vitamin and mineral supplements will grow to USD 30.5 billion by 2025.
- In 2023, 74% of American adults used dietary supplements, and 55% took them regularly.
- The Asia-Pacific dietary supplements market was worth USD 57.25 billion in 2022 and is predicted to grow by 12.6% each year from 2023 to 2030.
- Vitamin and Supplement Industry Statistics further show that the global market for gummy vitamins is expected to increase from USD 4.3 billion in 2023 to USD 6.9 billion by 2033, growing at a yearly rate of 4.8%.
- The protein supplements market is predicted to grow at 8% annually, reaching USD 32.6 billion by the end of 2027.
- The global probiotics market is valued at over $2 billion and is growing by more than 7% each year.
General Vitamin And Supplement Industry Statistics
- As of 2024, the global Vitamins and Minerals market is expected to generate revenue of USD 31.93 billion.
- In 2023, the global vitamins and supplements market was worth USD 146.14 billion and will reach up to USD 154.98 billion in 2024.
- The vitamins and supplements market is expected to reach USD 250.81 billion by 2032, growing at an annual rate of 6.20%.
- The vitamin and supplement market in the U.S. will grow a lot and could be worth about USD 27.74 billion by 2032.
- In 2023, Asia Pacific led the market, holding a 45.78% share.
- As of 2024, over 60% of people around the world now use vitamins or functional food products every day.
- Over half of people (55%) are interested in taking supplements to help maintain a healthy lifestyle.
- According to World Food India, dietary supplements make up over 25% of the global market and will drive growth in the vitamins and supplements sector.
Vitamin And Supplement Market Size Statistics
- Vitamin and Supplement Industry Statistics show that the global market for vitamin supplements is expected to reach a value of USD 51.68 billion in 2024.
- The market is estimated to grow significantly, reaching about USD 99.78 billion by 2034, with a steady annual growth rate of 6.80% from 2024 to 2034.
- Furthermore, the forecasted market size in coming years is followed by 2025 (USD 55.19 billion), 2026 (USD 58.95 billion), 2027 (USD 62.96 billion), 2028 (USD 67.24 billion), 2029 (USD 71.81 billion), 2030 (USD 76.69 billion), 2031 (USD 81.91 billion), 2032 (USD 87.48 billion) and 2033 (USD 93.43 billion).
(Reference: precedenceresearch.com)
- The U.S. market for vitamin supplements is projected to reach USD 14.11 billion in 2024 and grow to approximately USD 27.79 billion by 2034.
- This growth is expected at an annual rate of 6.99% from 2024 to 2034.
- In 2023, North America led the market with a 39% share due to high awareness, availability, ageing population, and living standards.
- Furthermore, other regional market shares were Europe (27%), Asia Pacific (24%), Latin America (7%) and MEA (3%).
The table below is a regional breakdown of the market share in 2024:
| Region | Market Size (USD billion) | Market Share | CAGR (2024 to 2031) |
| North America | 20.3 | 38.6% |
5.56% |
|
Europe |
16.2 | 30% | 8.2% |
| Asia Pacific | 12.4 | 23% |
11.7% |
|
Latin America |
2.7 | 5% | 9.1% |
| Middle East & Africa | 1.1 | 2% |
9.4% |
By Country
- As mentioned in Vitamin and Supplement Industry Statistics in 2024, the United States will generate USD 513.86 million in vitamin and supplement sales.
- The compound annual growth rate (CAGR) for vitamins and supplements in the U.S. from 2024 to 2031 is 8.6%.
Moreover, other market sizes of the Vitamin and Supplement Industry by other countries in 2024 are detailed below:
| Country | Market Size (USD million) | CAGR (2024 to 2031) |
| Canada | 78.15 | 9.6% |
| Mexico | 59.27 | 9.3% |
| United Kingdom | 82.06 | 9.9% |
| France | 44.94 | 8.3% |
| Germany | 96.72 | 9.3% |
| Italy | 42.01 | 8.5% |
| Russia | 75.71 | 8.1% |
| Spain | 40.05 | 8.2% |
| Rest of Europe | 75.71 | 7.8% |
| China | 168.52 | 12.1% |
| Japan | 51.68 | 11.1% |
| Korea | 37.45 | 11.7% |
| India | 44.94 | 14.4% |
| Australia | 19.47 | 12.3% |
| Rest of APAC | 26.59 | 12.4% |
| Brazil | 34.84 | 10.6% |
| Argentina | 13.68 | 10.9% |
| Colombia | 7.25 | 9.8% |
| Peru | 6.68 | 10.2% |
| Chile | 5.86 | 10.3% |
| Rest of South America | 13.11 | 9.1% |
| Turkey | 2.8 | 9.8% |
| Nigeria | 3.42 | 9.4% |
| Egypt | 3.42 | 10.6% |
| South Africa | 5.15 | 11.3% |
| GCC Countries | 13.94 | 11.1% |
| Rest of MEA | 3.84 | 9.3% |
Dietary Supplements Market Size Statistics
- The above Statista report states that the global dietary supplements market was valued at approximately USD 235 billion in 2023 and is expected to grow to USD 250 billion by the end of 2024.
- This market is estimated to reach approximately USD 308 billion by 2028.
Total U.S. Dietary Supplements Market Statistics
- The American market saw a big rise compared to 2022 when it was worth USD 42.6 billion and turned out to be USD 45.1 billion.
- By the end of 2031, the U.S. dietary supplement market is predicted to reach up to USD 70.8 billion.
Online Vitamin And Supplement Sales Statistics
- In 2024, the market size is estimated at USD 24.3 billion, reflecting a 3.3% increase from the previous year.
The table below shows the expected revenue for the U.S. online vitamin and supplement market in the upcoming years.
| Year | Sales Revenue (USD billion) |
CAGR (From 2024 to 2029) |
| 2025 | 25.1 |
3.30% |
|
2026 |
26.0 | 3.20% |
| 2027 | 27.0 |
3.10% |
|
2028 |
28.1 | 3.00% |
| 2029 | 29.2 |
2.90% |
Vitamin And Supplement Industry Statistics By Key Segments
- The value of the vitamins market is expected to be around USD 55.9 billion in 2024, with an annual growth rate of 7.3%.
- The minerals sector is projected to be worth USD 16.1 billion in 2024, with a yearly growth rate of 3.3%.
- By 2027, the protein supplements market is anticipated to reach USD 32.6 billion, growing at an 8% annual rate.
- The probiotics market is valued at over USD 2 billion and is growing by more than 7% each year.
- The collagen market is currently worth over USD 3.5 billion and is forecast to expand at a rate of more than 8% annually through 2026.
- Herbal supplements made up 26% of the total vitamin and supplement market in 2023, and they are expected to grow at a rate of 7.8% annually through 2027.
- The personalized nutrition market was valued at USD 8.2 billion in 2023 and is predicted to grow at an annual rate of 15.6% until 2027.
Types Of Vitamins Statistics
- Around 50% of the U.S. population uses a daily multivitamin, especially vitamin D.
- Vitamin and Supplement Industry Statistics show that around 70% of pregnant women take folic acid to prevent neural tube defects.
- Vitamin C is the second most popular supplement globally, with a market value exceeding USD 1 billion.
- Around 15% of older adults have Vitamin B12 deficiency, causing a rise in supplement use.
- In contrast, almost 17% of U.S. adults take vitamin E supplements for skin health and antioxidant benefits.
Dietary Supplements Usage Statistics
- Around 75% of people take supplements to help fill gaps in their diet’s nutrition.
- 52% of U.S. adults take dietary supplements to maintain their overall health and well-being.
- On the other side, almost 37% of supplement users take them to boost immunity, while 30% use them for more energy.
- Vitamin and Supplement Industry Statistics show that 28% use supplements for bone health, 25% for weight management, and 24% for heart health.
- As of 2024, around 18% of supplement users take them to boost athletic performance, while 17% use them for stress relief.
By Demographics
- Vitamin and Supplement Industry Statistics elaborated that 74% of adults aged 50 and older regularly use dietary supplements.
- Around 70% of adults over 65 use supplements, mainly for vitamins, minerals, and joint health, while usage drops to 50% after 70.
- Similarly, 41% of young adults (18 to 29) regularly use supplements, while 38% of adults (40 to 49) take them for heart health and stress.
- 32% of children and teens use supplements mainly for vitamins, while 30% of young adults use them for sports and weight management.
- Supplement use has increased among teenagers (25%) and adults (30 to 49), with a 15% growth rate.
- In 2024, women are more likely to use dietary supplements, with 68% compared to 49% of men.
Vitamin And Supplement Industry Statistics By Adult Usage
- Approximately 10% of supplement users take products to improve mental health and cognitive function.
- On the other hand, the share of adults using vitamins and supplements by category is followed by sports and fitness (30%), immune support (20%), weight management (15%), joint health (12%), and beauty & skin health (8%).
Key Players of the Vitamin and Supplement Industry
- Amway holds 8.7% of the market, making it a major player in the industry.
- Herbalife Nutrition Ltd. has a 5.2% share in the dietary supplements sector.
- Vitamin and Supplement Industry Statistics report that NBTY, now called The Nature’s Bounty Co., holds a 4.6% market share, staying competitive.
- GNC Holdings, Inc. captures 3.8% of the market, ensuring its presence.
- Abbott Laboratories, through its Abbott Nutrition division, has a 3.4% market share, remaining influential.
- In 2024, vitamins hold the largest market share at 44.6%, as they are crucial for many body functions, making them widely used.
At the same period, the table below elaborates on the estimated market share of other different supplement categories:
| Category | Market Share |
| Proteins and Amino Acids |
20% |
|
Minerals |
15% |
| Herbal Supplements |
10% |
|
Probiotics |
5% |
| Omega-3 Fatty Acids |
3% |
|
Fiber Supplements |
2% |
| Amino Acids |
1.5% |
|
Enzymes |
1% |
| Antioxidants |
0.9% |
Key Trends Influencing the Vitamin and Supplement Industry
- Personalized Nutrition: Advancements in technology are enabling the development of supplements tailored to individual health needs, enhancing efficacy and consumer satisfaction
- Holistic Health Focus: Consumers are increasingly seeking supplements that support overall well-being, including mental health, immunity, and longevity
- Plant-Based Products: The demand for vegan and plant-based supplements is rising, reflecting a broader shift towards plant-based diets and sustainable living
- Technological Integration: Innovations such as vitamin patches and wearable devices are emerging, offering alternative methods for nutrient delivery and health monitoring
- Regulatory Developments: Stricter regulations are being implemented to ensure product safety and efficacy, influencing manufacturing and marketing practices within the industry
Conclusion
The vitamin and supplement industry has been enhanced a lot as more people focus on health and wellness. Many people are turning to vitamins and supplements to fill gaps in their diets and improve their overall well-being. In recent years, trends like nutrition and natural ingredients have gained popularity; the industry is adapting to meet changing consumer needs.
However, it’s important to choose high-quality products and consult healthcare professionals to ensure safety and effectiveness. The industry is expected to keep expanding in the coming years.
Why are supplements popular?
Supplements are popular because people believe they improve health, fill nutrient gaps, boost energy, and support overall well-being easily.
What are common types of supplements?
Common supplements include vitamins, minerals, protein powders, omega-3s, probiotics, herbal remedies, amino acids, antioxidants, fibre, and multivitamins.
What trends are shaping the industry?
AI is transforming healthcare with faster diagnoses, personalized treatments, cost savings, improved workflows, drug discovery, and better patient experiences.
Who should take vitamins and supplements?
People who lack certain nutrients, have dietary restrictions or have specific health needs should consider taking vitamins and supplements.
How is the industry addressing sustainability?
The healthcare industry uses renewable energy, reduces waste, adopts eco-friendly practices, and improves efficiency to support sustainability efforts.
Saisuman Revankar
Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career.
With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs.
At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.
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