What vitamins should I take? Here’s what experts say.

What vitamins should I take? Here’s what experts say.

The last few years have seen a huge spike in health and wellness. The pandemic forced people to grapple with their own wellbeing, and they’re subsequently searching for products that are easy to purchase and implement.

It’s led to a dramatic rise in interest in vitamins and supplements. Dietary supplement sales in the U.S. increased by 50% between 2018 and 2020 — sales in 2020 amounted to more than $220 billion, according to a 2023 study published in the journal Nutrients.

And wellness influencers online often promote supplements as a one-stop-shop for fixing a certain ailment.

“Social media has significantly influenced people’s interest in taking various vitamins, with influencers frequently promoting the new ‘it’ vitamins and making strong health claims that they attribute to their alleged supplement regimen,” Washington, D.C.-based dietitian Caroline Thomason, R.D., tells USA TODAY. “This constant promotion creates trendy awareness but can also lead to misinformation, unnecessary supplementation and even harmful health consequences. Influencers’ endorsements often prioritize trends, social engagement and popularity over scientific evidence … and blanket statements that may not be suitable for everyone.”

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